by Anthony N. Pangilinan
If I were to sum up what a three-day course on Presentation Skills would contain, I’d say “content” and “delivery.” In fact much of business – and life – revolves around these two words. A product is developed with certain features (content) and distributed to the intended market (delivery). Food is prepared (content) and served to the waiting customer (delivery). An apology is called for (content) and the “guilty party” spends a few hours (or days) figuring out how to say it (delivery!). Content and Delivery. In even more basic terms, the What and the How of messages, plans, and actions.
I had written about my re-engagement with media in the past year in an earlier article in great detail. I related how I found myself overwhelmed by the number of media platforms involved in a supposed two-media Change Management program (radio and cable TV). For apart from radio listeners I had to talk to, and TV audiences I needed to connect with, there were phone-in options, possible breaking news stories, messages posted on our Facebook page, e-mail inquiries, text questions, tweets, BBMs, not to mention my live guests… all at the same time!
And here I discovered what I believe is the key to survive in our distracting, complex, hyper-media world: keep the content focused even as you explore various ways to deliver it.
Not only is it potentially less stressful (as you don’t have too much content to think about), it is also likely to be more effective (as one platform or medium builds on another).
So, at this time, I write about the topic “content and delivery.” When done, I will most likely – as a developing habit – send a few tweets and make a few Facebook posts on key points about it. At my next public training seminar on 360 Degree Leadership next week, I will share the gist of this article in the participants’ hope of influencing more people with less time and effort, simultaneously!
In an in-house program on Leadership Impact I shall soon conduct, I will stress the need for each other of the managers to summarize in one word how they would like their influence to be described by those they serve. Of course, talking about my weekly column – this article – is regular fare in my Saturday morning show called Magbago Tayo! (Let us Change!) over TV5. Writing about this topic and distributing it over various media channels is a practical, actual, real-time illustration of my proposition in practice.
To those who wish to enter the field of keynote speaking, my advice is consistent: keep deepening and broadening your area of expertise. And don’t stop exploring new ways of imparting your core message to your various audiences. I wrote this article on a flight back from Boracay, having delivered a motivational speech to over an hour and half with the beachfront just a few meters away was having worked hard on both Content and Delivery! “Kulang na lang, mag-song and dance number ako” (I was close to doing a song a dance number just to keep them from drifting away)!
In a few days, I start a one-and-half-year management course (content) run by Instead and Tsinghua University in Beijing with occasional visits to other campuses in Singapore, Abu Dhabi and France (delivery). It’s essentially a global leadership and business development program (content) that will have us participants attend actual classes on site every two months for 10 successive fays (delivery).
What is your content? What do you offer to your own world? What have you developed that can truly add value to your world in need? And how do you use and do you feel confident of the “mix” and the combination of platforms or means for its distribution? Is there a new or better way of making it available and convenient for others to access?
A major way I’m addressing those questions is the investment of time and resources for my upcoming course in Beijing. I invite you to join me in this journey and share my leanings (content) through this column (delivery) as we continue to pursue success and significance in our respective lives.
by Anthony N. Pangilinan